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The Spring 2016 television miniseries, The People vs. OJ Simpson: American Crime Story, captured imaginations and stirred memories. The series was based on the murder trial of football legend OJ Simpson and the resulting media circus. While watching, either viewer was remembering the events of the trial or enjoying the show's fictionalized narrative since they were too young or born after the trial.
The purpose of this project is to validate the following research question – “Would testing UI prototypes in a simulated virtual reality environment provide a better experience to testing in a usability lab setting? ‘Better experience’ is defined as the system having better usability, lower cognitive workload and higher user satisfaction.”. I want to explore how VR could be used as a platform to test mobile and desktop UI prototypes in a way that adds virtual environments during usability testing, and to see if users respond better than not having any environmental cues.
Pedestrians are the largest group of road-users and they represent a large proportion of road casualties. The researchers have found some evidence that divided attention disrupts walking; making people less likely to notice novel stimuli and more likely to cross a street in a risky fashion. More than 1,500 pedestrians were estimated to be treated in emergency rooms in 2010 for injuries related to using a cell phone while walking, according to a new nationwide study.

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About GVU

23 Core Areas
300 Researchers
250 Current
80 Partners
$9 Million in Grants


GVU Resource Labs


App Lab

App Lab

Built for Success

A mobile computing "hackerspace."
Visit the App Lab website

Location: TSRB 333

GVU Prototyping Lab

GVU Prototyping Lab

From Concept to Creation

A rapid prototyping "makerspace."
Visit the Prototyping Lab website

Location: TSRB Basement

Usability Lab

Usability Lab

Testing Methods and Technology

An adaptable project testing space.
Visit the Usability Lab website

Location: TSRB 216